New welcome signs have begun appearing around Calgary, almost a year after ‘Blue Sky City’ was announced as the city’s new slogan in April 2024. The rebrand was made official by unveiling a new logo and visual identity in July 2024.
The signs are being installed at 10 locations around Calgary, 4 on city roads and 6 on provincial highways.
The ‘Blue Sky City’ branding represents 3 key ideas that encapsulate the identity of Calgary and Calgarians.
courtesy: blueskycity.ca
The project costed an estimated $140,000 for production and installation of these signs.
courtesy: u/nataliequine
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